Michael B. Jordan joins exclusive collaboration with long time luxury brand Coach for Coach x Michael B. Jordan. The first-of-its-kind creative collaboration with actor, producer and first global face of Coach menswear, Michael B. Jordan adds a unique flair to the high caliber partnership.
Inspired by his cultural influences and community, his love of Naruto, and his passion for bringing unique voices to the forefront, this unisex ready-to-wear, footwear and bag collection is Jordan's first foray into fashion design, guided by the expertise of Coach Creative Director Stuart Vevers.
To launch the collection, Coach releases a campaign that fuses its values and craftsmanship with Jordan's cinematic skill and Naruto's mystic iconography. The hero film, conceived by Jordan and directed by Rachel Morrison, who collaborated with Jordan previously as the director of photography on Black Panther, takes place in a neon-drenched Tokyo street, and moves between moments of modern-day grit and magical realism, placing an emphasis on the power of connection.
"With my name on this collection, it was important to design pieces that represent my cultural influences and my community; pieces that I could see my friends, family and fans wearing with pride," said Jordan. "As with all aspects of my work, this collection is about bringing fresh perspectives and unique voices to the forefront. Expanding into the fashion design space was rewarding beyond my expectations. I'm grateful to Stuart and Coach for providing me with the opportunity and expertise to execute a collection I'm extremely proud of."
Coach will also celebrate the collection with global pop-ups in Japan, Malaysia and the United States, a dedicated Coach experience in the VIZ Media booth at New York Comic Con on October 3-6, and a range of limited-edition T-shirts.
The Coach x Michael B. Jordan collection is now available online at Coach.com and in stores.
Michael B. Jordan is acquiring numerous collaborations which is well deserving. Will you purchase the richly inspired limited edition menswear?