J BALVIN Wraps a Groundbreaking Global 'COLORES' Album Release Week Amidst the COVID-19 Cris
J BALVIN wraps a groundbreaking first week of 'Colores' with and unprecedented GLOBAL release campaign. The 4th studio album of the reggaeton powerhouse produced over 1 Billion combined global streams across all platforms in its first week of release and debuted at #1 on Apple Music/iTunes in 14 countries; while also placing ALL SONGS from the album on Spotify's Global Chart.
Amidst the COVID-19 crisis and while at home in Medellin, J BALVIN took to social media on a mission to entertain the world with his new album and speaking with over 70 media outlets, artists, public figures, partners and fans; a first of its kind during these unprecedented times. Balvin's pioneering global approach connected audiences and media from over 30 countries including Hong Kong, Australia, France, Colombia and the United States (to name a few…) as well as public figures including Cardi B, Marcelo (Real Madrid) and Will I Am surpassing an audience reach of over 1 billion people.
'Colores' was creative-directed by Takashi Murakami who created ten brand new flower characters one for each song and color on the album. While he has been long heralded as a commercial force, the album underscores the ways in which Balvin is permeating all facets of culture -- from music to art and style -- without compromising his unique identity.
The album includes Colin Tilley-directed visuals for "Rojo," "Morado," his #1 hit single "Blanco" and "Amarillo" which premiered on the day of release of 'COLORES' and skyrocketed to #1 on YouTube's Global Trends with an impressive 35 Million Views in its first week since its premiere.
Watch "Amarillo" and listen to 'Colores.' Colores out now: https://JBalvin.lnk.to/ColoresYD